08 May 2023 Frank Spillers

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Designing for the donut with Donut-centered design

Designing for the donut with Donut-centered design

When you design for the ‘donut’ it means you factor in both environmental impact as well as social impact. Donut-centered design is an approach based on bestselling author and University Professor  (Oxford Univ./ Univ. of Amsterdam) Kate Raworth’s Donut Economics model. First coined by Chris Golias, Sr. User Researcher at Google in 2019, the method builds on Sustainable HCI or Sustainable Interaction Design (Blevis 2007).

By combining sustainability design with inclusive design, we can bring the most urgent priorities to bear in our work. These two focal points are also major areas of innovation and growth. In this workshop live in Amsterdam, Frank Spillers (CEO of Experience Dynamics and UX Inner Circle) will show how AI can be leveraged in framing potential solutions that address the donut.

The Donut-centered design workshop- live in Amsterdam

In this 2-hour evening workshop, we will learn to design equitable sustainability. This workshop is aimed at removing the abstraction of sustainability design and equity and making it concrete and actionable.

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  1. Approaching sustainable design challenges- Donut Design
  2. Unpacking ‘full system problems’ with the DCD Toolkit
  3. Merging inclusive design concepts with circular design & prototyping: applied project
  4. How AI can help solve sustainability design problems
  5. Managing and mainstreaming Donut-centered design
  6. Q&A

Finally, please bring your laptop to this event!

Event details

  • Amsterdam University of Applied Sciences/ Digital Society School
  • Wibautstraat 2-4 / 1091 GM  Amsterdam (Location directions)
  • Come to the First floor

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About the Author

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.

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