2 hours 44 min
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Agenda- Problem Space discovery in Agile Masterclass
One of the biggest contributions UX makes to product management efforts is
problem framing or how to
frame the right problem for users and the business. Many stakeholders mistake asking UX designers to create mock-ups or visuals before vetting business requirements or ideas past the "evidence filter" of user behavior (field study research). By starting with solutions, we give them credibility and power that they should not have until they are: either tested with users, or based on user constraints and opportunities found in their current problem-solving behaviors and expectations. Instead, we must 'deep dive' into a better understanding of the user's 'problem space' and remove unknowns, ambiguities, biases, and risks.
Understanding the problem space leads to better Agile UX
Poorly understanding the "problem space" means you are guessing or relying on your internal assumptions, hunches, and brainstorms. Or worse, basing decisions on the wrong kind of research (yeah, focus groups and surveys). UX as a field de-risks this
very dangerous approach which relies on trusting yourself or internal decision-making unbalanced with a view from the user's world. Problem spaces are rich with context to understand how your features or design proposals will meet actual user needs, with the highest degree of emotional value (differentiation) delivered to users. Regularly mapping the problem space helps you build
context intelligence within your team. Products and services that perform start with an understanding of
context of use (where, when, how, and why) of how your features, functionality, or service will be used. Framing the problem informed by context is the starting point to ROI-based UX.
What we'll cover- problem framing, how to run a problem space discovery workshop and more!
In this Masterclass, we will cover problem space discovery in an Agile context including how to create more accurate MVP's on an ongoing basis. We will start with problem framing and learn to create problem statements. In this Masterclass, you will also learn how to run a Problem Space Discovery workshop to help guide your organization toward smarter product decision-making.
Topics we will cover in this Masterclass:
- Framing the ‘right problem’ in UX
- Making the business case for Problem space discovery
- Strategies for managing your stakeholders who jump to solutions without discovery
- Identify bias in framing and product decision-making
- Introducing Qualitative Research to teams new to UX Research
- Doing the right kind of research to identify 'right problems' and understand problem spaces
- How to craft compelling Problem Statements
- Getting Agile teams to practice with problem-informed MVP
- 'Continuous Discovery' hacks for Agile
- How to run a Problem Space Discovery workshop
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.