Insight Sprints- bringing your team along the user research journey- Workshop part 1/2 911 1 hr 44 min Part 1 of 2 This workshop builds on the ‘This is Ethnography Doing’ workshop. Insight Sprints are a new method proposed by Etienne Fang (Principal Researcher at Amazon). The Insight Sprint builds on the Design Sprint method of socializing the design process in your organization and making informed decisions fast. This workshop focus on the Insight Sprint method applied to real data captured in our previous workshop: This is Ethnography Doing. Socializing user research and giving teams a first-hand view of evidence from the field study is key. For example, exploring user pain points and context of use can inform better design decisions. Better still, product and service teams that are engaged in UX Research spot more opportunities and are better capable of responding to them. The result? Longer-term views of customer value and exchange of value between your company and customers. Moreover, teams that leverage user research insights tend to be more Outside-In design-driven. The Insights Sprint is a practical tool to get teams to use and value customer behavior data. This workshop will map out a practical Insight Sprint approach for conducting workshops with your stakeholders that can be used in parallel to the Design Sprint method developed at Google.

UX process case studies: UX management in action 865 Part 1: [embed]https://vimeo.com/665315227[/embed]

Agenda:

It does not matter what you design, or even how you design it, if you do not have stakeholders on board and organizational buy-in, your UX can suffer. UX process sculpting is the ‘holy grail’ of UX management. Re-working how your UX comes together, by whom, and when certain activities and decisions are taken is critical to success. In this Masterclass, we will review best practices in UX process and UX maturity. We will hear from several UX Inner Circle members (a non-profit and a bank) who will present their current efforts to impact organizational transformation. Topics to be covered in this Masterclass:

• Determining UX maturity- what works and what doesn’t
• What’s missing from your UX process
• Guerrilla tactics for getting organizations to embrace UX process
• UX process mapping and process redesign
• UX process case studies
• Troubleshooting your UX process including for Service Design and Inclusive Design efforts

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

Cost:

VALUE of $100…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work. Try it for 30-days free…

FREE FOR INNER CIRCLE MEMBERS

Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4. Try it for 30-days free…  

Masterclass: Accessibility ready with WCAG 3.0 855

Agenda:

If you are working on an Accessibility project, you ought to be paying careful attention to the WCAG 3.o Guidelines. Note: Yes the guidelines are currently in draft mode now, but they will be standard very soon. In this Masterclass, we cover the latest Accessibility guidelines from the W3 consortium, as well as the US Section 508 Refresh of 2018 + EU Accessibility Directive of 2018. This Masterclass aims to get you ready for adjusting your accessibility efforts around the new approaches and criteria contained in WCAG 3.0. To be clear, WCAG 3.0.is a welcomed update that improves how we deliver accessibility commitments. It moves us toward a more accurate and inclusive approach to how we evaluate, test, and optimize the accessibility user experience for persons with disabilities. Topics to be covered in this Masterclass:

• The business case for accessibility.
• Tools for engaging stakeholders with accessibility.
• Bringing in a disability-centric model to Agile accessibility.
• Navigating the WCAG 3.0 guidelines.
• Adjusting your “pass” and conformance criteria.
• Conducting ‘Holistic testing’ with users with disabilities.
• Re-evaluating your inclusion commitments: What’s beyond “AA” compliance?
• Updating how you evaluate including VPAT reporting (Voluntary Product Accessibility Template).
• Tips for implementing an accessibility program.
• Scaling accessible User Research or aUXR and inclusive ResearchOps strategy.

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

This is Ethnography Doing workshop- part 3/3 851 3 hrs 12 min See Part 1 here See Part 2 here Essential documents/ links:

• Member log-in, see this group

About the workshop: The focus of this hands-on learning experience is on how to do Ethnography. In this workshop, we will learn all the steps in Ethnography. First, we will start with recruiting target users for the actual study. Next, we will learn how to moderate user interviews, with an emphasis on the capture of quality data. Finally, we will unpack and analyze the data and insights. Participants will learn by doing. The UX Inner Circle provides supported mentoring with opportunities to practice skills with peers. The workshop will be led by industry veteran and Master UX Trainer Frank Spillers. Frank will share tried and tested process know-how he uses daily at his award-winning UX Consulting firm, Experience Dynamics. Note: This workshop will be split into smaller working sessions. In addition, participants will be required to spend time outside of class managing users. Bonus workshop: The real data gathered in this workshop will lead to a second workshop. “Insight Sprints- bringing your team along the user research journey“. This workshop is focused on organizational process and evangelizing insights.

Designing your life Masterclass: creating good experiences at home & work 842 3 hrs 50 min In designing experiences for others, we focus a lot on how to make life better for our users.  Alongside this is the recognition that how your team creates good experiences comes down to how they work and think together. Rarely, do we, or teams, stop to design their own lives or cultures. In this Masterclass, Frank Spillers tackles the farreaching topic of “right living”, or as TED founder Richard Saul Wurman once said, ‘Designing your life is the most difficult problem of them all’. Today, you need to be totally creative, adaptable, and innovative. That is to say, these design skills and mindsets are highly sought-after and guarded by designers, innovators, and teams. Yet the world we live in throws up obstacles including challenges to our attention and stress. Teams and individuals that can solve problems elegantly and that demonstrate success thrive. However, even success can be an obstacle. The more familiar you become, the more confident you become of what constitutes the right path. However, as UX Designers know, good journeys don’t just happen, they are meticulously designed and tested before confidence is felt. So how to apply User Experience and Service Design processes, mindsets, and tools to your life and your team? In this Masterclass, Frank Spillers shares what he has learned applying Human-Centered Design to daily routines and rituals while empowering teams to improve, make better decisions and get better results. Leveraging a couple of decades of experience, Frank will show you how you can mirror healthy cognitive practices at home and with your team while feeling happier and getting better results from design efforts at work. This course is based on Frank’s experience as a design researcher, entrepreneur, and category leader. You will get Frank’s experience of what he has found to work and how to tackle the challenges of life and designing, including Wellness, Purpose, Curiosity, Motivation, and more.

UX KPI Masterclass- Deepening UX measurement into every layer of your process and organization. 817 3 hrs 5min

Agenda:

This Masterclass starts with the premise, ‘if you don’t measure, you don’t improve’. More importantly, UX is a verifiable methodology with techniques that can be measured. Not only is the return on investment (ROI) of UX necessary, the habit of measuring your impact is vital to UX maturity and repeat success. As a result, high-performing UX teams need to be based on a culture of measurement. But what to measure? Measuring UX Key Performance Indicators (KPI’s) means connecting your UX activities to business value. First, it starts with aligning the right metrics with the UX activities and outcomes you are expecting. For example, Web analytics are not enough. Furthermore, behavioral click-through analytics are equally half-measured. Instead, a mix of qualitative and quantitative KPI’s are needed. In this Masterclass, Frank Spillers will cover the business case for UX ROI as well as specific KPI’s to solve specific projects and scenarios. We will cover the spectrum of UX activities ranging from Web sites and Web applications (B2C & B2B) as well as Mobile Apps and less tangible efforts such as Accessibility and Service Design. You will learn how to embed quality of UX across your process and organization.

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.  

This is Ethnography Doing workshop- part 2/3 789 3 hrs 40 min See Part 1 here Essential documents/ links: Member log-in, see this group About the workshop: The focus of this hands-on learning experience is on how to do Ethnography. In this workshop, we will learn all the steps in Ethnography. First, we will start with recruiting target users for the actual study. Next, we will learn how to moderate user interviews, with an emphasis on the capture of quality data. Finally, we will unpack and analyze the data and insights. Participants will learn by doing. The UX Inner Circle provides supported mentoring with opportunities to practice skills with peers. The workshop will be led by industry veteran and Master UX Trainer Frank Spillers. Frank will share tried and tested process know-how he uses daily at his award-winning UX Consulting firm, Experience Dynamics. Note: This workshop will be split into smaller working sessions. In addition, participants will be required to spend time outside of class managing users. Bonus workshop: The real data gathered in this workshop will lead to a second workshop. “Insight Sprints- bringing your team along the user research journey“. This workshop is focused on organizational process and evangelizing insights.

Miniclass- Use Cases and UX

This is Ethnography Doing workshop- part 1/3 785 3 hrs 20 min See Part 2 here Essential documents/ links: Member log-in, see this group   About the workshop: The focus of this hands-on learning experience is on how to do Ethnography. In this workshop, we will learn all the steps in Ethnography. First, we will start with recruiting target users for the actual study. Next, we will learn how to moderate user interviews, with an emphasis on the capture of quality data. Finally, we will unpack and analyze the data and insights. Participants will learn by doing. The UX Inner Circle provides supported mentoring with opportunities to practice skills with peers. The workshop will be led by industry veteran and Master UX Trainer Frank Spillers. Frank will share tried and tested process know-how he uses daily at his award-winning UX Consulting firm, Experience Dynamics. Note: This workshop will be split into smaller working sessions. In addition, participants will be required to spend time outside of class managing users. Bonus workshop: The real data gathered in this workshop will lead to a second workshop. “Insight Sprints- bringing your team along the user research journey“. This workshop is focused on organizational process and evangelizing insights.

UX Writing Masterclass- Increasing conversion rates with emotional impact 773 3 hrs 6 min

UX Writing- Increasing conversion rates with emotional impact (Masterclass)

UX Writing is critical to creating a good experience. At its core, UX writing relies on the strategic use of words in alignment with UX goals. For example, good copywriting helps facilitate three important goals: 1) quick scanning, 2) reading and comprehending, and 3) taking action. Taking action relates to usability & accessibility and, of course, to conversion rates. In this Masterclass, we will prioritize how you can leverage emotional impact for improved customer conversion rates. It has been estimated that words and content are the most important element of a User Interface. Even being ranked in search engines by Google (SEO) now requires good UX: made up of the pillars of user-centered and mobile-friendly content. Content is also the cheapest “UI” to change. So it makes sense that you spend time being deliberate and customer-centered when it comes to copy. In this Masterclass, Frank Spillers will cover known best practices to copywriting based on industry best practices as well as his vast UX consulting experience. Most importantly in this monthly meet-up of the UX Inner Circle, we will discover ways you can support user task completion and conversion behavior with copy. This includes affecting the navigation and flow of your website or mobile experience.

Topics we will cover in this Masterclass:

• How to create a content UX strategy.
• How to conduct a content usability audit.
• Aligning the 5 pillars of content usability.
• How to create powerful copy that’s customer-centered.
• Getting audience considerations right: locally, globally, and diversely.
• Inclusive Design & Ethical UX copywriting essentials.
• Using emotional impact to amplify the power of your copy/ microcopy.
• Propelling your users to action.
• Tips for improving your overall UX and SEO with UX Writing.
• Process strategy: improving how you create and manage content, prototypes, and copywriting

Cross-Cultural Design Workshop: Toward Localization UX- Part 2/2 767 3 hrs 12 min

• Cost: Buy this course and attend it live or get the recording for only $100** USD: [wlm_stripe_btn sku=payperpost-767 button_label="Buy Now" pay_button_label="Buy Now" coupon="1"]

Part 2 continues the Part 1: Cross-Cultural Design workshop... Localizing user experience to meet the unique needs of different locales requires a localization + UX approach.  This Workshop gets to the heart of designing for users across cultures. First, we look at cross-cultural design challenges and how to bring UX maturity to localization efforts. In designing across cultures, we aim to bring a cultural sensitivity to design choices. Why? Users won't adopt designs that feel out of place, inappropriate or foreign. Second, we tackle the problem of culture and how to design for varied audiences.

Don't think this is just for global design projects. This method applies to your users at home who may as well live in another country. Most companies do not understand the at-home culture of their users. Worse, in aiming for Inclusive Design, the needs of underrepresented users can be misunderstood or ignored. Most importantly, if we understand user needs from a cultural lens, we can better design for user adoption.

Third, getting the mechanics of cultural differences right is critical for Localization UX. Machine translation won't save you. Assuming 'one UX size fits all' will harm you. Instead, it is important that your UI and your code be well optimized after you have identified the right UX strategy. Topics covered in this workshop:

• Translation and transcreation: moving beyond the simplistic model of Loc=Language
• Designing for difference: understanding cultural needs
• Conducting global user research
• Detecting cultural sensitivities
• How to tackle user adoption
• Localization UX for Web, Mobile, and experiences
• Agile localization issues and tips
• Validating design concepts with global users

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Cost:

VALUE of $399…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work.

FREE FOR INNER CIRCLE MEMBERS

Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4 ***FREE WITH UX INNER CIRCLE MEMBERSHIP** Pricing Options ($49, $99 or $349 per month) 30- Day Free Trial

Masterclass: Storytelling – strategies for getting user needs embedded in teams and designs 760 3 hrs 22 min You have heard of User Stories from your dev team, right? After all, they are part of good Agile development. However, the question of user stories brings up a bigger issue which is where are the stories coming from? When doing User Advocacy, it is important that you are sharing stories from the ‘problem space’ of the user. As it turns out, Storytelling is a core soft skill for UX Designers and UX Researchers. Because Human-Centered Design brings in the “messy details” of people’s lives, it is important that scenarios, tasks, goals, and emotional or social aspects get clearly communicated. Storytelling is the vehicle for educating, informing, inspiring, and evangelizing user needs. If all you do is invent user stories, then you will only live in fantasy land– the corporate norm. Most importantly, stories help dispel assumptions about users. Corporate dev & design teams are plagued with assumptions. Furthermore, internal teams are filled with unconscious biases— the biggest of which is ‘confirmation bias’ (where you see what you want to see). That’s why, when it comes to assessing product or service features against user needs and abilities, most teams fail. The fix to seeing beyond your own belly button is a great, real, eye-opening, jaw-dropping user story. In this Masterclass, we will learn Storytelling skills with an aim to improve design decision communication among teams. Topics covered in this Masterclass:

• You will learn Story structure, and how to use it to aid in design decision conversations.
• Storytelling UX essentials- how to get the best user stories with the highest business impact (ROI).
• Microstorytelling- going viral with user insights.
• Improv- going into Mentalizing to activate ‘hidden empathy’ for user scenarios.
• Using Story as a Research tool- using ‘Story-mapping‘ to communicate your user journey.
• Using Story as a Design tool- using ‘Question-storming‘ to warm up teams to user needs discovery.
• Turning your team into a Story-centric UX group: communicating to stakeholders and non-UX teams.