APRIL 28th 8:00AM PST; 11:00AM EST; 4:00 PM GMT; 8:30 PM IST

3 hrs (Part 1 of 2, 6 hrs total)

See Part 2 and Part 3

This workshop builds on UX Writing- Increasing conversion rates with emotional impact (Masterclass)

Agenda:

Without key content, UX is lost. UX Writing brings strategic and contextually relevant content that supports and enables key UX and Interaction Design goals. Content is the most important and cheapest ‘interface’ to fix. However taking a systemic approach to staffing the role, and creating a collaborative space with the Design, Research, and Engineering team is vital.

In this workshop, with Sr. UX Writer Katrin Sutterlin (wefox) and Frank Spillers (Experience Dynamics) we will learn how to tackle key UX Writing challenges including how to craft content for neurodiverse audiences for maximum accessibility.

Topics we will cover:

• Part 1 topics covered:
  • Designing and prioritising content with Content First
  • Researching your users pain points (desirability and task support)
  • Conceptual models and UX writing
  • Auditing your UX Writing
  • Tone vs Voice: Making a Tone Map

  Part 2 topics covered: with guest Katrin Sutterlin, Sr. UX Writer at wefox (Germany)

  • Intro to neurodiversity
  • Designing for people on the neurodiversity spectrum
  • UX vs neurodiversity
  • Layouts and writing for Neurodiverse audiences

  Part 3 topics covered:

  • How to craft high-conversion microcopy
  • Wireframing and UX writing
  • How best to approach content design (including updates to existing content vs new projects)
  • Creating a Content UX strategy
  • Evaluating & testing copywriting: tools and techniques
  • Localization and content considerations
  • Managing a UX writing team: business case, hiring, and working with UX research & design process

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Cost:

VALUE of $399…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work.

FREE FOR INNER CIRCLE MEMBERS

Want to access the MasterClass? Join now starting at USD per month: $49 Nonprofit-Student-Emerging Market/ $99 Individual /$349 Team of 4

***FREE WITH UX INNER CIRCLE MEMBERSHIP**

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