Miniclass: From mental models to design of conceptual models
JANUARY 13th 7:00AM PST; 10:00AM EST; 3:00 PM GMT; 7:30 PM IST
30 minutes (brief overview, brief activity, Q&A)
Agenda:
Mental models provide clues about what users expect, typically based on their past experiences. Users think a design should work one way, designers typically think it should work another. Understanding how to best represent an interface design to users involves creating the right ‘conceptual model’. Conceptual models represent this translation of helping users be equally comfortable with your interface as they are with the mental model they bring to your design.
This Miniclass dives into the topic of Conceptual Models. We will dive into a real-world case study based on a recent workshop where we conducted an Ethnographic Study workshop and Insight Sprint, a workshop used for socializing findings.
Topics we will cover in the Miniclass:
- Jumping from mental model to conceptual model.
- Examples of conceptual models as ‘UX Strategy’ and Interaction Design master tool.
- Applying this abstract thing to a real-life problem (the Apple Watch).
- Q&A
About Miniclasses:
A brief, but deep-dive into a topic, led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to members of the UX Inner Circle.
FREE FOR INNER CIRCLE MEMBERS
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
