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This is Ethnography Doing-Workshop part 3/3

November 12th 8:00AM PST; 11:00AM EST; 4:00 PM UTC; 8:30 PM IST

**Note UK clocks go back Oct 31st and US on Nov 7th**

  • 3 hrs (Zoom online)- note this workshop will take place over 3 sessions (total 9 hrs).
  • Live with Frank Spillers (includes actual users and actual data).

This workshop builds on the ‘How to Conduct Ethnographic Interviews’ Masterclass…

About the workshop:

The focus of this hands-on learning experience is on how to do Ethnography. In this workshop, we will learn all the steps in Ethnography. First, we will start with recruiting target users for the actual study. Next, we will learn how to moderate user interviews, with an emphasis on the capture of quality data. Finally, we will unpack and analyze the data and insights.

Participants will learn by doing. The UX Inner Circle provides supported mentoring with opportunities to practice skills with peers. The workshop will be led by industry veteran and Master UX Trainer Frank Spillers. Frank will share tried and tested process know-how he uses daily at his award-winning UX Consulting firm, Experience Dynamics.

Note: This workshop will be split into smaller working sessions. In addition, participants will be required to spend time outside of class managing users.

Bonus workshop: The real data gathered in this workshop will lead to a second workshop. “Insight Sprints- bringing your team along the user research journey“. This workshop is focused on organizational process and evangelizing insights.

Date: 12 Nov 2021
Time: 16 GMT
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