This is Ethnography Doing-Workshop part 3/3
November 12th 8:00AM PST; 11:00AM EST; 4:00 PM UTC; 8:30 PM IST
**Note UK clocks go back Oct 31st and US on Nov 7th**
- 3 hrs (Zoom online)- note this workshop will take place over 3 sessions (total 9 hrs).
- Live with Frank Spillers (includes actual users and actual data).
This workshop builds on the ‘How to Conduct Ethnographic Interviews’ Masterclass…
About the workshop:
The focus of this hands-on learning experience is on how to do Ethnography. In this workshop, we will learn all the steps in Ethnography. First, we will start with recruiting target users for the actual study. Next, we will learn how to moderate user interviews, with an emphasis on the capture of quality data. Finally, we will unpack and analyze the data and insights.
Participants will learn by doing. The UX Inner Circle provides supported mentoring with opportunities to practice skills with peers. The workshop will be led by industry veteran and Master UX Trainer Frank Spillers. Frank will share tried and tested process know-how he uses daily at his award-winning UX Consulting firm, Experience Dynamics.
Note: This workshop will be split into smaller working sessions. In addition, participants will be required to spend time outside of class managing users.
Bonus workshop: The real data gathered in this workshop will lead to a second workshop. “Insight Sprints- bringing your team along the user research journey“. This workshop is focused on organizational process and evangelizing insights.
| Date: | 12 Nov 2021 |
|---|---|
| Time: | 08:00 am PST 11:00 am EST 04:00 pm GMT 05:00 pm CET |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
