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Product Managers + UX teams: working better tog...

UX Writing workshop- Part 3/3 1157 3 hrs (Part 3/3, total course 9 hrs)

Agenda:

Without key content, UX is lost. UX Writing brings strategic and contextually relevant content that supports and enables key UX and Interaction Design goals. Content is the most important and cheapest ‘interface’ to fix. However taking a systemic approach to staffing the role, and creating a collaborative space with the Design, Research, and Engineering team is vital. In this workshop, with Sr. UX Writer Katrin Sutterlin (wefox) and Frank Spillers (Experience Dynamics) we will learn how to tackle key UX Writing challenges including how to craft content for neurodiverse audiences for maximum accessibility. Topics we will cover: Part 1 topics covered:

• Designing and prioritising content with Content First
• Researching your users pain points (desirability and task support)
• Conceptual models and UX writing
• Auditing your UX Writing
• Tone vs Voice: Making a Tone Map

Part 2 topics covered: with guest Katrin Sutterlin, Sr. UX Writer at wefox (Germany)

• Intro to neurodiversity
• Designing for people on the neurodiversity sepctrum
• UX vs neurodiversity
• Layouts and writing for Neurodiverse audiences

Part 3 topics covered:

• How to craft high-conversion microcopy
• Wireframing and UX writing
• How best to approach content design (including updates to existing content vs new projects)
• Creating a Content UX strategy
• Evaluating & testing copywriting: tools and techniques
• Localization and content considerations
• Managing a UX writing team: business case, hiring, and working with UX research & design process

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Interface consistency- the case for and against...

UX Writing workshop- Part 2/3 with Sr UX Writer Katrin Sutterlin 1121 2 hrs 44 min with guest speaker Sr. UX Writer Katrin Sutterlin (wefox) View Part 1 Also see UX Writing- Increasing conversion rates with emotional impact (Masterclass)

Agenda:

Without key content, UX is lost. UX Writing brings strategic and contextually relevant content that supports and enables key UX and Interaction Design goals. Content is the most important and cheapest ‘interface’ to fix. However taking a systemic approach to staffing the role, and creating a collaborative space with the Design, Research, and Engineering team is vital. In this workshop, with Sr. UX Writer Katrin Sutterlin (wefox) and Frank Spillers (Experience Dynamics) we will learn how to tackle key UX Writing challenges including how to craft content for neurodiverse audiences for maximum accessibility. Topics we will cover: Part 1 topics covered:

• Designing and prioritising content with Content First
• Researching your users pain points (desirability and task support)
• Conceptual models and UX writing
• Auditing your UX Writing
• Tone vs Voice: Making a Tone Map

Part 2 topics covered: with guest Katrin Sutterlin, Sr. UX Writer at wefox (Germany)

• Intro to neurodiversity
• Designing for people on the neurodiversity sepctrum
• UX vs neurodiversity
• Layouts and writing for Neurodiverse audiences

Part 3 topics covered:

• How to craft high-conversion microcopy
• Wireframing and UX writing
• How best to approach content design (including updates to existing content vs new projects)
• Creating a Content UX strategy
• Evaluating & testing copywriting: tools and techniques
• Localization and content considerations
• Managing a UX writing team: business case, hiring, and working with UX research & design process

Workshop- Designing Your Life: Avoid burnout and bring calm to your day (for designers and managers) 1110 3 hours

Agenda: Designing your life

"60% of managers saying the pandemic has hurt their mental health and 40% saying they are now prioritizing their mental health over their career" (LinkedIn news 9 March 2022).

This workshop follows the mantra from TED founder Richard Saul Wurman who once said, ‘Designing your life is the most difficult problem of them all’.

Today, you need to be totally resilient and adaptable, while staying creative. Yet the world we live in throws up obstacles including daily challenges to our attention and stress. Managers and designers who work cross-functionally can feel it most. Even success can be a challenge to remaining fresh and open to new information and ideas.

As UX Designers know, good journeys don’t just happen, they are meticulously designed and tested before confidence is felt. This workshop will show you how to apply User Experience and Service Design processes, mindsets, and tools to your life at work and in today’s work-at-home mode. The research-based tools and techniques you will learn have been tried and tested by Frank Spillers, founder of leading UX firm Experience Dynamics, and come from his personal experience.

Agenda:

• Assessing your life design destination (the heuristic evaluation of where you are).
• Defining your life journey map (3 essential journeys you need to map).
• Designing a new control panel of the mind (a new UI for motivation and more).
• Strategies for resilience and momentum (quick meditation and more).
• Dealing with distractions and guarding your focus.

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Journey Mapping workshop: Creating journey maps...

Masterclass- Getting the details of usability testing right 1092 2 hr 17 min Usability testing is an essential part of steering designs in the right direction or in quantifying their efficacy with your intended audience. Getting quality insights and data is vital. User testing is not market research and should be conducted with best-practice methods. This Masterclass will cover the ins and outs of setting up and moderating user tests including how to get the best from the technique by following proven practices.  In this Masterclass you will learn how to set up and conduct a usability test, including the following topics:

• Set up and conduct a usability test: When to test? What to test?
• What type of usability test and why (Formative vs Summative; low-fi vs high-fi and more).
• Better Recruiting- no more “down the hallway testing” please.
• Sample size: when the 5-user size sample fails.
• Tips for engaging stakeholders.
• Creating a bias-informed test plan.
• Moderation insider tips and secrets of good moderation (verbal, non-verbal, listening, and observation skills).

 

Masterclass- Getting the details of usability testing right 1088 JUNE 22nd 7:00AM PDT; 10:00AM EDT; 3:00 PM BST; 7:30 PM IST 2.5 hours -(group activities, 1:1 access to Frank Spillers)  Free with Inner Circle membership

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Usability testing is an essential part of steering designs in the right direction or in quantifying their efficacy with your intended audience. Getting quality insights and data is vital. User testing is not market research and should be conducted with best-practice methods. This Masterclass will cover the ins and outs of setting up, and moderating user tests including how to get the best from the technique by following proven practices.  In this Masterclass you will learn how to set up and conduct a usability test, including the following topics:

• Set up and conduct a usability test: When to test? What to test?
• What type of usability test and why (Formative vs Summative; low-fi vs high-fi and more).
• Better Recruiting- no more “down the hallway testing” please.
• Sample size: when 5 users fails.
• Tips for engaging stakeholders.
• Creating a bias-informed test plan.
• Moderation insider tips and secrets of good moderation (verbal, non-verbal, listening and observation skills).

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

Cost:

VALUE of $100…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work. Try it for 30-days free…

FREE FOR INNER CIRCLE MEMBERS

Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4. Try it for 30-days free…

Masterclass: Journey Mapping as a Team Sport 1080 3 hrs Journey mapping is an important deliverable in your UX process that documents how customers interact across channels, and across time. However, it is more than a document. How you use Journey Mapping depends on how much ROI you want to gain from this deliverable. In reality, organizations that take a tactical view of journey mapping fail to engage key stakeholders, which slows down the implementation and measurement of journey mapping efforts. In short, ideas and recommendations are not given the justice they deserve– or that you want them to have. Journey mapping can be used tactically– by a UX designer or team, or it can be used strategically, bringing key stakeholders into workshops that surface insights, cross-pollinate key information and provide authority to decisions made about the customer, channel, or business strategy changes. This is the beauty of journey mapping as a team sport. This Journey Mapping Masterclass dives into how to run a Journey Mapping workshop. It will show how taking a stakeholder-centric approach to journey mapping can improve organizational value around UX and thereby boost your UX maturity. We will discuss measurement and implementation as well as clarification of roles in the Journey Mapping process.

UX Writing workshop- part 1/3 1069 This workshop builds on UX Writing- Increasing conversion rates with emotional impact (Masterclass) See Part 2

Agenda:

Without key content, UX is lost. UX Writing brings strategic and contextually relevant content that supports and enables key UX and Interaction Design goals. Content is the most important and cheapest ‘interface’ to fix. However taking a systemic approach to staffing the role, and creating a collaborative space with the Design, Research, and Engineering team is vital. In this workshop, with Sr. UX Writer Katrin Sutterlin (wefox) and Frank Spillers (Experience Dynamics) we will learn how to tackle key UX Writing challenges including how to craft content for neurodiverse audiences for maximum accessibility. Topics we will cover: Part 1 topics covered:

• Designing and prioritising content with Content First
• Researching your users pain points (desirability and task support)
• Conceptual models and UX writing
• Auditing your UX Writing
• Tone vs Voice: Making a Tone Map

Part 2 topics covered: with guest Katrin Sutterlin, Sr. UX Writer at wefox (Germany)

• Intro to neurodiversity
• Designing for people on the neurodiversity sepctrum
• UX vs neurodiversity
• Layouts and writing for Neurodiverse audiences

Part 3 topics covered:

• How to craft high-conversion microcopy
• Wireframing and UX writing
• How best to approach content design (including updates to existing content vs new projects)
• Creating a Content UX strategy
• Evaluating & testing copywriting: tools and techniques
• Localization and content considerations
• Managing a UX writing team: business case, hiring, and working with UX research & design process

UX Writing workshop 1053 APRIL 28th 8:00AM PST; 11:00AM EST; 4:00 PM GMT; 8:30 PM IST 3 hrs This workshop builds on UX Writing- Increasing conversion rates with emotional impact (Masterclass)

Agenda:

• Understanding the role of a UX Writer and UX Writing
• How best to approach content design (including updates to existing content vs new projects)
• Creating a content UX strategy
• How to craft high-conversion microcopy
• Evaluating & testing copywriting: tools and techniques
• Building a Content system (Voice & Tone Style guide)
• Testing and measuring effectiveness of content and copy
• Managing a UX writing team: business case, hiring and working with UX research & design process

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Cost:

VALUE of $399…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work.

FREE FOR INNER CIRCLE MEMBERS

Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4 ***FREE WITH UX INNER CIRCLE MEMBERSHIP** Pricing Options ($49, $99 or $349 per month) 30- Day Free Trial

Masterclass- Touchpoint mapping and cross-channel UX 1052 3 hrs 22 min Products and service systems (think mobile app orders food delivery) rely on touchpoints. Touchpoints are value-rich exchanges between customers and your business. Common examples of touchpoints include information, help, advice, or consultation. Touchpoints occur when and where the customer wants them to occur. User behavior is “choose your own channel” (omnichannel) by default. It is for this reason that touchpoints need to be observed, optimized, and made consistently available across channels. Channels are not touchpoints. Channels are just how a customer approaches your company (mobile, Chat, Web, call center, etc). Omnichannel interactions have become the default, whether your company is noticing or not. And there’s the rub. Without a full inventory of customer interactions (via touchpoints) and an understanding of these touchpoints over time (a Customer Journey), you can be wasting money. For example, a mobile app that does not offer the same form hints as the Web version (because hover is not supported on mobile and designers used hover) caused users to enter the wrong information. This serious error required a call to the call center call (expensive to the company). Had the two digital channels in this example offered consistent hints to users, errors would have been prevented. In this Masterclass we zoom into touchpoint mapping, an inventorying technique to uncover breaks in customer touchpoints. We will unpack actual customer data touchpoints and develop recommendations for optimizing touchpoints unique to that channel. This will offer attendees a mini-workshop experience or “learning by doing”.