Why Service Design is vital to UX efforts
55 minutes
Service Design brings together new innovation opportunities for UX teams to upgrade their UX and Customer Experience (CX) methodologies by leveraging these best practices. Service Designers offer a new role and view of service delivery problems and opportunities. In this webinar, we will learn how omnichannel experiences and essential delivery of services can be improved while realizing value across the organization with positive benefits to both UX/CX efforts.
Agenda:
1.Service Design vs. UX Design
2.How Service Design works
3.Starting your Service Design process
4.Building team + org momentum
5.Q & A
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
