WEBINAR Diary Studies- will users love your product after testing

45 minutes

User testing is great, but it only gives you a limited ‘time-slice’ of user behavior. What happens when users start using your product for more than one hour? What issues, confusions or obstacles do they run into over time? What does user adoption look like across time?

A diary is what is sounds like, a user takes homes a diary (usually digital these days) and records key moments of their day or experience with your product or domain. Sounds simple enough, but deploying, managing, and interpreting diary study findings requires some key skills.

The Diary Study is one of the most under-utilized user research techniques for several reasons. First, it’s a self-reporting tool (you can’t watch users at home), next getting users to play along with a research study requires motivation and often some coaxing. In this webinar, we will share with you secrets of how to deploy a diary study and get the most from your participants.

Agenda:

1. Why use a diary study?

2. Diary study: pros and cons

3. Types of Diary Studies

4. Diary study results- what you can expect to learn

5. Q+