Visual Design- Setting the Standard for Design Leadership

31 minutes

Visual design (also called Graphic Design) is the cornerstone of great user experience. But it needs to be done right. What is important to creating compelling visual design work that has User Experience considerations baked-in?

Topic:

Is ‘eye candy’ (good looking design) important? Yes, it is…Research shows that you have 50 milliseconds (0.5 sec) to make a good impression on a website (Lindgaard et. al. 2006). Google’s research (Tuch et. al. 2012) drops it further to 17 milliseconds (0.017 sec) for certain design elements. This means feelings of trust for a design occur without conscious thought. Good visual design impacts whether users perceive it as easy to use, which has been found to impact their intent to purchase.

Your choice of graphic design, layout, icons, typography, and user interface elements are hugely important to perceived ease of use. Many organizations do UX through graphic design or visual designers. However many UX Design efforts deliver great eye candy but fall short of user engagement, adoption, and business goals like customer conversion.

In this webinar, we will review the approaches leading User Experience designers and managers take to creating outstanding visual design. We will focus on management of visual design for user experience, with an aim at setting standards for design leadership.

Agenda:

1. Where good UX Design comes from…
2. A UX manifesto for Design leaders: what your team needs to know
3. 8 Techniques for creating compelling visual design
4. Non-negotiable standards for quality, creativity and user experience
5. How to test your visual design