Back

ROI of User Centered Design

55 minutes

What is the business case for usability? How can usability be cost-justified? What are the typical results of a usability effort? How can you measure a user-centered design return on investment?

Usability is known to have many tangible benefits for making designs more intuitive and user-centered. But how is usability measured and quantified? Does usability have a return on investment?

This seminar will focus on the process and methods for cost-justifying usability. We will explore techniques for measuring and justifying usability efforts in terms of their business, organizational, and design impact. We will explore such issues as how to present the business case for usability, which can be expected from a usability study and how to benefit from user-centered design and usability on a long-term basis.

Agenda

  1. How can usability be cost-justified? What is the business case for usability?
  2. What can you expect on the usability return on investment (ROI)?
  3. Case Studies: Results from industry leaders who have used usability
  4. Usability ROI techniques and methods: how do you measure usability ROI?

Member? Sign in to Watch Full


Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.