Prototyping Product-Service systems MasterClass

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3 hours-(group activities, 1:1 access to Frank Spillers)

DATE/ TIME: May 14th 2021 at 4:00 PM UTC; 8:30 PM IST; 8:00 AM PST; 11:00 AM EST

Format: Zoom


The focus of this Masterclass is Prototyping. Traditional UX Designers prototype digital experiences with wireframes. However, in a world where “the lines between hardware, software, and services are blurred or are disappearing” (Tim Cook, CEO of Apple), how do we prototype multiple touchpoints across multiple channels? How do we design for product as well as service experience?

Note: Most teams actually design service experiences, just not deliberately. Instead, they design experiences in a product-centric way, using UX product-centric toolsets. In this Masterclass, we tackle the problem through a balanced product-service lens, leveraging a systems view.

This Masterclass builds on the Leveraging Service Design Masterclass and the Service Blueprints workshops to address the real-world user research, Journey Map and Service Blueprint defined to address the sustainability case study.

In this Masterclass, we will cover UX Design prototyping as well as Service Design prototyping skills. Where UX Designers leverage wireframes, Service Designers rely on physical improv-style prototyping of services (think theater). In Product-Service systems, designers need to be able to leverage both approaches simultaneously.

This hands-on Masterclass will bring clarity to the product-service prototyping process. We will uncover how evidence-based Interaction Design decisions are made, and how to move a Service Blueprint into the prototyping and testing phase. Together, we will prototype the orchestration needs of a product-service system experience.

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussion. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.


VALUE of $100…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work.


Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4

Date: 14 May 2021

08:00 am PDT

11:00 am EDT

04:00 pm BST

05:00 pm CEST

Check Your Timezone

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