Prototyping Product-Service systems MasterClass
3 hours-(group activities, 1:1 access to Frank Spillers)
DATE/ TIME: May 14th 2021 at 4:00 PM UTC; 8:30 PM IST; 8:00 AM PST; 11:00 AM EST
Format: Zoom
Agenda:
The focus of this Masterclass is Prototyping. Traditional UX Designers prototype digital experiences with wireframes. However, in a world where “the lines between hardware, software, and services are blurred or are disappearing” (Tim Cook, CEO of Apple), how do we prototype multiple touchpoints across multiple channels? How do we design for product as well as service experience?
Note: Most teams actually design service experiences, just not deliberately. Instead, they design experiences in a product-centric way, using UX product-centric toolsets. In this Masterclass, we tackle the problem through a balanced product-service lens, leveraging a systems view.
This Masterclass builds on the Leveraging Service Design Masterclass and the Service Blueprints workshops to address the real-world user research, Journey Map and Service Blueprint defined to address the sustainability case study.
In this Masterclass, we will cover UX Design prototyping as well as Service Design prototyping skills. Where UX Designers leverage wireframes, Service Designers rely on physical improv-style prototyping of services (think theater). In Product-Service systems, designers need to be able to leverage both approaches simultaneously.
This hands-on Masterclass will bring clarity to the product-service prototyping process. We will uncover how evidence-based Interaction Design decisions are made, and how to move a Service Blueprint into the prototyping and testing phase. Together, we will prototype the orchestration needs of a product-service system experience.
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussion. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.
Cost:
VALUE of $100…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work.
FREE FOR INNER CIRCLE MEMBERS
Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4
| Date: | 14 May 2021 |
|---|---|
| Time: | 08:00 am PDT 11:00 am EDT 04:00 pm BST 05:00 pm CEST |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
