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Orchestrating agentic UX for service design blueprints

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Thu, Apr 16, 2026 5:30 PM BST (30 minutes)

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Orchestrating agentic UX for service design blueprints

Orchestration is critical to AI Service Design. Don’t leave it to well-meaning engineers. Define agent authority and control up front.

Orchestration is the missing layer in UX & Service Design. Orchestration covers design and coordination of who acts, when, and with what authority across agents, people, and systems to deliver a service outcome.

In agent systems, orchestration governs how AI agents plan, execute, verify, escalate, and hand off work.

In service design, orchestration aligns roles, rules, tools, and decision rights across service blueprints and organisations to ensure actions are coherent, accountable, and trustworthy.

What you’ll learn

How Orchestration works for AI & Service Design blueprints

  • How agent orchestration works across models, tone and people. Learn where to map who acts, when, and with what behavior.

Define Authority and Control in AI Systems

  • How to set clear autonomy boundaries for agents. Learn who will decide when humans approve, guide, or override actions.

Apply orchestration thinking to real AI service flows

  • Conduct a Orchestration Gap Scan to spot orchestration issues early.

Why this topic matters

Most teams focus on models and prompts. But users literally experience orchestration, not models. When orchestration is weak, users feel confused, lose trust, or back away from habitual use (user adoption). Understanding orchestration helps you design control.

Who is this for?

Product designers, AI leads, UX leads, service designers, and anyone designing AI-enabled products. Ideal if currently working on AI or getting into it, getting ready for it.

 

 

Date: 16 Apr 2026
Time:

09:30 am PST

12:30 pm EST

06:30 pm BST

06:30 pm CET

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Who You will Learn From

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Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.