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Opportunity Mapping for UX

DEC 15TH 8:00AM PST; 11:00PM EST; 4:00 PM GMT; 5:00 PM CET

FEB 22nd 8:00AM PST; 11:00PM EST; 4:00 PM GMT; 5:00 PM CET

90 minutes

Looking further with Opportunity Mapping for UX

Opportunity maps tell a story of possibility, priority, and value. They provide a platform for exploring the potential for business and design impact. They prioritize what’s essential for both users and the business.

First, Opportunity Mapping clarifies customer needs and pain points. Like Journey Mapping, it proves valuable in bringing visibility to stakeholders of the opportunity space. Opportunity maps also boost user adoption through better decision-making: The more stakeholders understand user priorities, the better they shape relevant solutions.

Next, mapping your opportunities helps raise the inflection point of user desirability. They answer the question: Where can the business gain value alignment with user needs?

Why this matters: Understanding the opportunity space from the perspective of customers is critical to bringing balance to the goals of your business and, more importantly, your customers.

Finally, aligning opportunities with Key Results is critical. Opportunity maps can inform OKR’s (Objectives and Key Results). Likewise, bringing MVPs (Minimum Viable Product) in line with MDPs (Minimum Desirable Product) is advisable for good  Agile UX collaboration. This starts with understanding a holistic cross-channel, touchpoint perspective of your opportunities.

In this way, Opportunity mapping is a valuable design decision-making artifact with tremendous potential to positively influence stakeholders toward acting on evidence-based UX and Service Design.

Topics we will cover:

  • Understanding Opportunity Mapping
  • Step-by-Step Process for Conducting Opportunity Mapping
  • How to best prioritize your opportunities
  • Managing stakeholder engagement

About UX Inner Circle Workshops:

These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.

Why Join?

The UX Inner Circle is a professional learning community with a program of monthly events for UX researchers and designers, managers, and directors practicing UX and Service Design. We are a small group of currently 50 UX and Service Designers, Directors, and Researchers currently 100% working in UX. Attendees come from orgs like Harvard, Google, IBM, Accenture, Deloitte, Capital One, US Bank, healthcare, government, and non-profits. So why join?

  •  Refine or expand your current skills– push the boundaries of your learning.
  • Get advice and guidance: Put a top-performing UX expert (Frank Spillers, CEO of award-winning UX firm Experience Dynamics and top instructor at Interaction Design Foundation) in your pocket. Stay connected with the latest on what Frank is thinking and prioritizing in UX and Service Design.
  • Ask anything to other UXIC colleagues on a dedicated private Slack channel. Also, collaborate during monthly meet-ups (Masterclasses).
  • Get a promotion at work or upgrade your skills, portfolio, or process knowledge. This is the #1 reason folks keep subscribing to the UX Inner Circle.

Ready to Join the UXIC?

30- Day Free Trial (billing starts month 2)

Membership includes access to ALL monthly event recordings and more (going back 20 years of Frank’s UX career). 150+ recordings.  Monthly live meet-ups (Masterclass topics) and workshops (every other month). Miniclasses (short webinars) and access to longer webinars Frank provides with his UX firm Experience Dynamics.

Financial inclusiveness membership: USD$49 per month for Nonprofit-Student- or you live in the Global South/ Emerging Market (.org; .edu)

Regular membership: USD$99 Individual per month

20% discount on Annual Price; switch anytime, cancel anytime.

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Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.