Mobile UX Design- Use this process to get differentiation right!
40 minutes
Most approaches to Mobile UX Design sucks! Mobile app retention rates are spiraling downwards. We maintain this is because many mobile app ideas are typically invented from a good idea, a conversation or your product requirements…not from your user’s world. Next, mobile app design is outsourced or drawn up by a skilled designer. The result? Looks amazing, but doesn’t hit the spot.
- Mobile UX Design: pitfalls and key lessons from Uninstall behavior.
- The 3 keys to mobile differentiation: strategy and tactics for tackling mobile UX design challenges.
- Case studies of how we transformed our approach to mobile UX strategy.
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
