Masterclass: Organizational Design- Building UX Center Excellence | UX Events
FEBRUARY 24TH 8:00AM PST; 11:00AM EST; 4:00 PM GMT; 8:30 PM IST
Agenda:
No matter where you are in the UX org chart, organizational design has always got to be on your radar. Why? Because UX in many organizations has been traditionally misunderstood, misrepresented, manipulated, or marginalized. Many UX professionals don’t actually get to do the full complement of what they should be doing. This is a serious ROI issue for organizations that do not have a strategic view of managing UX excellence.
Building a UX Center of Excellence requires a clear definition of how value is created and shared with customers and stakeholders. It requires strategic intervention as well as tactical processes and procedures. Growing UX as a discipline requires nurturing buy-in, and participation from grassroots stakeholders (eg developers) all the way up to management.
In this Masterclass, we will build on the UX process case studies–UX management in action Masterclass by mapping out boundaries and pillars that need to be redrawn, removed, or created. Ultimately, organizational excellence in UX efforts comes down to team collaboration, decision-making, and the holy grail–process repeatability.
In this Masterclass, Frank will cover tips and techniques for ‘redesigning’ your organization based on what he has learned first-hand from helping dozens of organizations build UX groups. In addition, Frank will share research he conducted for his upcoming book on UX management (and the best-known methods of UX Directors and Managers worldwide).
Topics to be covered in this Masterclass:
- How to manage UX deliverables for ‘UX as a Team Sport’ vs the ‘everyone doing UX’ dilemma.
- Noticing your organization’s actual vs perceived UX maturity, and how to bootstrap for growth.
- Operationalizing UX excellence- tips and tactics for moving your org forward.
- Developing a business case for UX Management and growth.
- Understanding how to confront organizational ‘force fields’.
- A checklist for what helps establish a Center of UX Excellence.
- Getting it right: confronting UX Theater, Baby Step Syndrome, and other threats to UX excellence.
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.
FREE FOR INNER CIRCLE MEMBERS
Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4.
(This is paid Member Content)
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
