Journey Mapping Deep Dive Lab
Journey Mapping Beyond Sticky Notes: Research, History, and AI Futures
🔥 Early bird pricing $200USD off – code “EARLYBIRD” (until July 5th)UX Inner Circle members 50% off- message Frank
What You’ll Learn
Journey maps are everywhere.
Most are shallow.
Many organizations:
- Map touchpoints without understanding systems
- Ignore backstage operations
- Design without historical context
- Overlook AI transformation impacts
- Create artifacts disconnected from decision-making
Strong journey mapping helps organizations:
- Identify service failures earlier
- Align teams around evidence
- Reduce operational blind spots
- Improve accessibility and inclusion
- Understand emotional and systemic friction
- Plan future-state transformation responsibly
The future of journey mapping is not visualization alone.
It is:
- Inclusive User Research
- Systems thinking
- Organizational alignment
- Operational understanding
- AI-aware service transformation
What you’ll learn
Most journey mapping courses stop at sticky notes and touchpoints. This workshop (Deep Dive Lab) goes further.
Take user research, synthesize evidence into journeys
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Conduct and synthesize user research into actionable journey maps grounded in real behavior, operational realities, and unmet needs.
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Turn User Research insights into high-impact journey maps and facilitate them as workshops.
Build three strategic journey maps for “3D insights”
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Practice backward journey mapping for deeper insight into legacies of harm, historical lessons and more.
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Build current & future facing journey maps that capture user realities, including a range of data you don’t see on most journey maps.
Create strategic future-state maps with AI
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Learn how to model future experiences involving AI, automation, human support, orchestration, and service transformation.
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Document a problem-first AI journey, with AI-assisted workflows to future-proof your work including your your orgs AI vision.
Create journey maps with org impact
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Put your stakeholders in your user’s problem space. Make workshops interactive, insightful and actionable.
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Get my top facilitation tips and explore ways to increase org governance and maturity with journey maps.
| Date: | 07 Aug 2026 |
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| Time: | 09:00 am PDT 12:00 pm EDT 05:00 pm BST 06:00 pm CEST |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
