Cost: FREE (Join Open Circle)
Understanding Cross-Cultural Design
Cross-cultural design means creating products that resonate with diverse cultures. This requires understanding local customs, preferences, and values. It’s about making users feel they can relate to a product or service– that it feels local. “Feeling local” means a product, service, or experience is relatable. Cultural familiarity means aligning with expectations, often unspoken.
Unless you’re Apple: Certain brands like Apple don’t bother to localize; they are selling a slice of American Cool: “Designed in California.” Yeah, you get it.
If something ‘feels local,’ it harmonizes with a user’s social and cultural environment.
Why this matters: Culturally sensitive UX design gives you user adoption and acceptance. Most brands can’t do what Apple does and rely on local agencies to ‘make it work’ with a local feel.
Feeling Local – A Guide to Cross-Cultural Design
Cross-cultural design is essential for global success. It fosters inclusivity and user comfort. By understanding and respecting cultural differences, designers can create truly adoptable (as in user adoption) products, services, and experiences. UX for localization includes embracing global user research, respecting cultural norms and rhythms, and testing with local users.
In this webinar miniclass, Frank Spillers will share case studies with an emphasis on China, to learn about the importance of UX in localization efforts. These cross-cultural design principles will guide you in developing products that feel local, no matter where your users are. Topics to be covered include:
- Understanding Cross-Cultural Design
- Culturally-sensitive design principles
- Respecting & Detecting cultural rhythms for cultural sensitivity.
- Successful Cross-Cultural Designs: case studies from China.
- Lessons Learned: Key takeaways from these case studies.
About Miniclasses:
A brief but deep-dive into a topic led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to Open Circle members of the UX Inner Circle. Apply to join…
What kind of people join the UXIC?
Frank Spillers, MS, founded the UX Inner Circle to share his knowledge and skills with his students from the Interaction Design Foundation where he has provided select trainings for the past 8 years. He leads UX and Service Design consulting at Experience Dynamics, an award-winning consultancy. He works with the world’s leading brands to deliver cutting-edge strategy for products, services, and experiences. Starting out in the mid-’90s in social VR, Frank has consulted on 600 UX projects, including enterprise web applications, nonprofits, government, and more. He’s an Inclusive Design evangelist and expert in Accessibility, Emotion Design, VR/AR, Cross-cultural Design, and UX Management. Frank brings 25 years of experience as a Sr. UX Director and Service Design leader. He has lifted conversion rates by 88% and enhanced revenue by 300% for firms like Nike, Intel, Microsoft, the City of New York, Global Disability Rights Now!, Four Seasons, Capital One, the World Bank, Women Enabled International, and many more.
