Experience Dynamics webinar- 18 Ecommerce Musts
1 hr 43 minutes
What are known usability best practices for ecommerce? What has changed in ecommerce that you should be looking at? How does mobile play into ecommerce? What are common issues and mistakes that impact ecommerce user experience and bottom line conversions?
Topic:
Ecommerce is changing for many and stagnating for others. A decade and a half into ecommerce, and usability issues that have plagued conversions still exist. Yet new innovations are being introduced to deal with pesky issues like shopping cart abandonment or weak conversions on product pages.
In this seminar, we will look at 18 usability musts that comes from our own research, our client studies and industry best practices. We’ll cover some basics but look at them in a deeper way- from social shopping behavior to supporting the purchase decision process. In this seminar we will look at what’s hot and what prevents customers from converting. We will cover the importance of content, navigation, product page layouts, category pages and features that connect deeply with today’s shopper and tomorrow’s mobile commerce (m-commerce) future.
Agenda
- Ecommerce today; Ecommerce tomorrow
- 18 usability musts for ecommerce
- Trends we think you should test
- Conversion optimization
- Q&A
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
