Cross-Cultural Design Workshop: Toward Localization UX- Part 1
JULY 30th 8:00AM PST; 11:00AM EST; 4:00 PM UTC (GMT); 8:30 PM IST
- 3 hrs (Zoom online)
- Watch: Promo video…
- Live with Frank Spillers
Buy this course and recording for $100 USD:
Localizing user experience to meet the unique needs of different locales requires a localization + UX approach. This Workshop gets to the heart of designing for users across cultures.
First, we look at cross-cultural design challenges and how to bring UX maturity to localization efforts. In designing across cultures, we aim to bring a cultural sensitivity to design choices. Why? Users won’t adopt designs that feel out of place, inappropriate or foreign. Second, we tackle the problem of culture and how to design for varied audiences.
Don’t think this is just for global design projects. This method applies to your users at home who may as well live in another country. Most companies do not understand the at-home culture of their users. Worse, in aiming for Inclusive Design, the needs of underrepresented users can be misunderstood or ignored. Most importantly, if we understand user needs from a cultural lens, we can better design for user adoption.
Third, getting the mechanics of cultural differences right is critical for Localization UX. Machine translation won’t save you. Assuming ‘one UX size fits all’ will harm you. Instead, it is important that your UI and your code be well optimized after you have identified the right UX strategy.
Topics covered in this workshop:
- Translation and transcreation: moving beyond the simplistic model of Loc=Language
- Designing for difference: understanding cultural needs
- Conducting global user research
- Detecting cultural sensitivities
- How to tackle user adoption
- Localization UX for Web, Mobile, and experiences
- Agile localization issues and tips
- Validating design concepts with global users
About UX Inner Circle Workshops:
These workshops are live events with an informal presentation by Frank Spillers and group activities and discussions, with a more hands-on experience to learning the material presented. Online workshops are included as part of your UX Inner Circle membership. They allow a deep study of UX topics, with insights drawn from process best practices and case studies from Frank Spillers two decades in the field.
Cost:
VALUE of $399…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work.
FREE FOR INNER CIRCLE MEMBERS
Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4
***FREE WITH UX INNER CIRCLE MEMBERSHIP**
Pricing Options ($49, $99 or $349 per month)
| Date: | 30 Jul 2021 |
|---|---|
| Time: | 08:00 am PDT 11:00 am EDT 04:00 pm BST 05:00 pm CEST |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
