Building a UX culture to rival Apple

1 hr 34 minutes

UX culture, UX maturity, Usability maturity lifecycle, UX center of excellence

UX design elegance does not begin with Photoshop! UX design smarts begin with your culture. This means how you make decisions about user interfaces or screens, layouts and flows is as much a business and process issue as it is a designer issue. High performing designs are created in organizations that adopt and build a strong culture of UX.

Topic: 
How to deliver consistent user experience (UX) continues to be a key business challenge in 2015 and beyond. Pressure from competitors is mounting, as product development teams look to UX Design for differentiation. The sad fact, according to a study by Forrester Research, is that most companies are struggling to elevate their UX game. This seminar looks at why that is and how to fix it.

Much of what passes for UX work has little to do with the UX coming from top-performing teams at companies like Apple. This is because to do UX at the level of maturity Apple has mastered, requires re-tooling your development, design, and business culture. It’s not impossible, and there are signs of success even in unlikely industries like Insurance and Healthcare. We will examine these case studies in this webinar.

User experience is a key business and product differentiator. The point of all UX work is to improve your design decision-making. Since design is the interface to the soul of your customer, the user interface (UI) and experience the user has becomes a business advantage. This is why UX has been linked to Return on Investment (ROI) from Web and responsive mobile Web design.

In this webinar, you will learn what organizations across various industries are doing to strengthen delivery of quality user experience. Best of all, you will learn what it takes to strengthen your UX culture. This seminar will leave you with a roadmap and a vision for how your culture can rival the Apple user experience that has become so iconic today.

Agenda

1. What’s the state of user experience in your organization today? (Case studies)
2. Why differentiate with user experience?
3. Business case and ROI of UX
4. Building a strong UX Team
5. Q & A

Topics include:

1. What is UX, really? (The roles; the goals; the methods)
2. Integrating UX with Agile and Lean best practices.
3. 5 proven tactics for evangelizing usability internally.
4. Bootstrapping UX culture from 10 years down to 2 years!
5. Recruiting, Scaling, Elevating a killer UX Team.