A Quick and Practical Intro to Human Centered Design
41 minutes
How are organizations like Apple, AirBnB, USAA, Capital One, and countless start-ups benefiting from Human Centered Design?
Beyond traditional approaches, including the customer-centric Agile software development approach, as well as Voice of the Customer efforts, what happens to product management when organizations follow, or fail to follow user-centered processes and practices?
1.Human Centered Design: What it looks like from start-ups to enterprises.
2.Business benefits of Human Centered Design
3.A View from the Trenches: practical examples; defining best practices.
4.A lifecycle view of UX maturity: how companies like Apple benefit from Human Centered Design
5.First steps: Where to begin? (Even if you do UX Design today)
6.Q & A
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
