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7 Storytelling musts for XR (VR & AR)

Storytelling is quickly emerging as a key UX design skill for designing immersive experiences. While VR storytelling is typically equated with 3D filmmaking, it actually has a place in both AR and VR. In this webinar, we will learn how AR and VR can benefit from good storytelling UX design. We will cover 7 essential VR storytelling techniques that anyone designing for VR UX can benefit from!

In this webinar, we will go beyond traditional storytelling and apply the essential approach of storytelling as an immersive experience design tool. Storytelling as an interaction design skill, needs to be understood in the context of UI’s that are diagetic. Diagetic UI’s are images, sounds, feelings that are embedded in a virtual or augmented environment (eg footsteps behind you) vs. ones that are overlaid on top of the experience (eg navigation map showing you where you are).

“I think we’re moving into a dangerous medium with virtual reality…The only reason I say it is dangerous is because it gives the viewer a lot of latitude not to take direction from the storytellers but make their own choices of where to look.”    -Steven Spielberg

In this webinar, we will go behind that danger referred to by Stephen Spielberg and understand how to design narrative mechanics that are relevant to immersive media and that increase presence in your virtual or augmented experience. You will learn how VR storytelling is intertwined in the immersive narrative, and how AR storytelling for mixed reality can act as a container for your experience. In VR/AR we will see how storytelling helps you avoid boring interaction design, an engagement killer in VR/AR UX design.

Agenda:

1. Why Storytelling for all VR/AR experiences?

2.  7 Storytelling Essentials for VR/AR (and why they matter)

3. Empathy vs. Interactivity: design questions and considerations

4. Q&A

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Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.