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Why Workshop Facilitation is so Important in Service Design

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Why Workshop Facilitation is so Important in Service Design

What you’ll learn:

1. See facilitation as service design work. Learn why workshops are so key. They are moments where service understanding, alignment, and decisions come together.

2. Design workshops around outcomes. Learn how to avoid vague workshop agendas. Turn your workshop into a structured service design intervention.

3. Manage group dynamics and power. Learn how facilitation changes who gets heard. Discover how power, roles, confidence, hierarchy and expertise factor in.

Why this topic matters

Service design fails when people are not joined up: A journey map is only useful if people believe it. A blueprint is only useful if teams act on it. A service concept is only useful if decision-makers support it. That support often starts in a workshop! Workshops are where service designers build shared understanding. They help teams move from opinion to evidence.

Date: 30 Jun 2026
Time:

09:00 am PDT

12:00 pm EDT

05:00 pm BST

06:00 pm CEST

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Who You will Learn From

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Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.