Vision and Values- with Victor Udoewa
SEPT 4th 9:00AM PDT; 12:00PM EDT; 17:00PM BST (London); 18:00PM CET 22:30 PM IST
60 minutes- Victor Udoewa in conversation with Frank Spillers
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Designing from Values, Driving with Vision
Now more than ever, we need a more precise definition of values and vision for products and services. In navigating complexity, clarity of why and how matters. Values shape our behaviors; vision aligns our direction. All too often, teams treat both as inherent in backlog conversations or implied on roadmaps. They are not. It’s time we clarified what’s important to us and what direction we are forging.
Special Guest- Victor Udoewa (x-NASA, CDC, Google)
This expert talk series explores how product and service teams can anchor their work in real, lived values and use vision as a shared compass, not just an inspirational one-time conversation or prototype. We’ll hear from leaders who use these tools to navigate ambiguity, build alignment, and create more humane, effective services.
We open the series with Victor Udoewa, Service Design Lead at NASA, Google, CDC and more, known for his powerful focus on equity-centred design. Victor brings lived experience and deep systems thinking to the table. He’ll share how values show up in daily design work, how vision must be co-created with communities, and how both can transform how teams build and serve.
If your team struggles with alignment, purpose, or direction, this series will offer practical, grounded approaches to reconnect with what matters and where you’re headed.
About UX Inner Circle Expert Talks
A monthly series where design leaders share hard-won lessons on strategy, systems, and service. Moderated by Frank Spillers, we invite a special guest to share their wisdom and insights. Each session dives into real-world takeaways guided by experts shaping impactful work.
| Date: | 04 Sep 2025 |
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| Time: | 09:00 am PST 12:00 pm EST 06:00 pm BST 06:00 pm CET |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
