JAN 20th  9:00AM PST; 12:00PM EST; 17:00PM GMT; 18:00PM CET 22:30 PM IST

60 minutes- Brad Witteman in conversation with Frank Spillers

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Designing from Values, Driving with Vision 

We start the new year by continuing our deeper dive into aligning vision and values at the product and experience levels.

Expert Talk with Brad Witteman (3x start-up Founder, Chief Product Officer, Blockchain expert)

Why talking about Values & Vision matters: Now more than ever, we need a more precise definition of values and vision for products and services. In navigating complexity, clarity of why and how matters. Values shape our behaviors; vision aligns our direction. All too often, teams treat both as inherent in backlog conversations or implied on roadmaps. They are not. It’s time we clarified what’s important to us and what direction we are forging.

If your team struggles with alignment, purpose, or direction, this series will offer practical, grounded approaches to reconnect with what matters and where you’re headed.

Expert bio: Brad Witteman, MBA, MAIPS

Brad is a strategic visionary with hands-on execution chops. He turns emerging technologies into market realities. Brad has seen all sides of product design and management as a three-time startup founder and co-founder, five-time startup board director, participant in one merger, two public offerings, three acquisitions, and recipient of four patents. Over 30 years, he has led product at venture-backed companies including BitTorrent, DivX, and Phone.com. He has worked across mobile blockchain apps, consumer platforms, and smart TVs.

His last two companies were blockchain startups, Everest and Moby Corp., delivering distributed self-sovereign identity, financial compliance, and zero-trust infrastructure. Brad helped define Ethereum identity standards ERC-725 and ERC-735 for the Ethereum Foundation. He built KYC systems for the Asian Development Bank and a sovereign nation, and delivered DRM solutions for the Open Mobile Alliance.

Brad is a long-time FOSS advocate and contributor to open-source projects. He mentors future product leaders at Portland State University (PSU) and serves on the board of the PSU Business Blockchain Certificate Program. He is passionate about environmental protection, provides expert witness and product management consulting services, and has just completed his first book.

About UX Inner Circle Expert Talks

A monthly series where design leaders share hard-won lessons on strategy, systems, and service. Moderated by Frank Spillers, we invite a special guest to share their wisdom and insights. Each session dives into real-world takeaways guided by experts shaping impactful work.

 

Date:	20 Jan 2026
Time:	09:00 am PST 12:00 pm EST 05:00 pm GMT 06:00 pm CET
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