UX KPI Masterclass- Deepening UX measurement into every layer of your process and organization.
3 hours-(group activities, 1:1 access to Frank Spillers)
October 29th, 2021, at 4:00 PM BST; 8:30 PM IST; 8:00 AM PDT; 11:00 AM EDT
Promo video– what you will learn
Buy this course and recording for $100 USD:
Agenda:
This Masterclass starts with the premise, ‘if you don’t measure, you don’t improve’. More importantly, UX is a verifiable methodology with techniques that can be measured. Not only is the return on investment (ROI) of UX necessary, the habit of measuring your impact is vital to UX maturity and repeat success. As a result, high-performing UX teams need to be based on a culture of measurement. But what to measure?
Measuring UX Key Performance Indicators (KPI’s) means connecting your UX activities to business value. First, it starts with aligning the right metrics with the UX activities and outcomes you are expecting. For example, Web analytics are not enough. Furthermore, behavioral click-through analytics are equally half-measured. Instead, a mix of qualitative and quantitative KPI’s are needed.
In this Masterclass, Frank Spillers will cover the business case for UX ROI as well as specific KPI’s to solve specific projects and scenarios. We will cover the spectrum of UX activities ranging from Web sites and Web applications (B2C & B2B) as well as Mobile Apps and less tangible efforts such as Accessibility and Service Design. You will learn how to embed quality of UX across your process and organization.
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.
Cost:
VALUE of $100…join the UX Inner Circle to get this and enjoy access to $10,385 worth of value- recording trainings from 20 years of Frank Spillers’s work. Try it for 30-days free…
FREE FOR INNER CIRCLE MEMBERS
Want to access the MasterClass? Join now starting at USD $49 Nonprofit-Student-Emerging Market/ $99 Individual/$349 Team of 4.
| Date: | 29 Oct 2021 |
|---|---|
| Time: | 08:00 am PDT 11:00 am EDT 04:00 pm BST 05:00 pm CEST |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
