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UX Design for Mobile – (Part 2/3)

PART 2/3: 1 hour 17 minutes

3 parts, Total Length:  4.5 Hours total

Topic:
UX experts agree: Mobile interface design can be greatly facilitated by taking a User-centered and Task-oriented design approach. Why? Mobile usage ais driven by context of use and task-orientation. For example, comprehension is 50% less on a mobile device (Singh 2012). This means that content, navigation and visual design elements must be twice as intuitive as they are on Desktop!

In this class you will learn the three steps to mobile UX design: Fit to the task, Fit to the UI style guide and Proof your design. We will discuss “m dot” sites vs. Responsive Web Design. In addition, we will review mobile app patterns for best practice you can apply to your design. We will learn Mobile UX design principles and considerations for how to apply a mobile pattern to your design that makes sense. Finally, you will learn how to evaluate your design with a Mobile UX Scorecard to ensure that it is VIP friendly (Visual, Interruptible, Playful).

Full Agenda: (3 parts)

Module 1– Mobile UX Overview

  1. Why Mobile User Experience?
  2. Design considerations and constraints
  3. 5 Mobile UX Best Practices
  4. Responsive vs M Dot sites
  5. Adaptive Design

Module 2– Fit the Task

  1. Consider the Persona
  2. Mental models
  3. Conducting a content audit
  4. Promote the core value proposition
  5. Planning with Use Cases, User Stories and Scenarios
  6. Consider the Task Environment
  7. Design with Task Oriented Design
  8. Consider the context/ mindset

Module 3– Fit the UI Style Guide

  1. Consider the Mobile App pattern (layout)
  2. Mobile First; Task First ; Content First
  3. Consider the platform
  4. Mobile UX Checklist
  5. Consider the right UI for the task
  6. Social UX considerations

Module 4– Proofing Your Design

  1. Conducting a design review
  2. Designing for the VIP (Visual, Interruptible, Playful)
  3. Mobile User Testing
  4. USE Scorecard for assessing Context, Error, Intuitiveness

 

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Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.