User Research MasterClass- Online to in-person UXR
3 hours-(group activities, 1:1 access to Frank Spillers)
DATE/TIME: October 23rd 2020 at 2:00 PM UCT; 7:30 PM IST; 6:00 AM PDT; 9:00 AM EDTFormat: Zoom **Sign-up to get this class for FREE, membership starts at $49/month. Free for members.
In this live Zoom MasterClass, Frank Spillers will cover the topic of User Research best practices, approaches and techniques. Conducting User Experience Research (also called "UXR") is critical to challenging assumptions and keeping a stream of insights from customers coming into your product or service development efforts. Doing UXR under conditions of poor user access, or during the pandemic requires rapid pivoting to move research activities online. UXR does not require enormous amounts of effort or cost. Conducting in-person or remote interviews, diaries or Ethnography online is possible to scale to any size organization with the right skills. Frank will cover how to conduct Lean user research and tips for scaling your UXR efforts with high-impact and low cost.