Rethinking User Research with AI
JULY 19th 10:00AM PDT; 1:00PM EDT; 6:00PM GMT; 7:00PM CET
30 minutes
Rethinking User Research with AI
Like all generative AI, it’s not a replacement for User Research but an enhancer. With emerging AI-driven UX research tools and methods, it’s time to Rethink user research from an AI inclusion perspective.
Why this matters: AI promises to transform the UX process. With User Research at the core of how we generate insights and identify right problems to solve, it’s important to understand how AI can help or hinder that process.
In this webinar, Miniclass and Frank Spillers will discuss how AI can be used in UX research. He will cover the less-discussed use of AI in framing ‘Problem Space’ questions and issues, new advances in AI-assisted interview moderation, and the best ways to synthesize data with AI.
Topics we will cover in this Rethinking User Research with AI Miniclass:
- Intro to AI in user research
- AI-driven UX Research tasks: limits and opportunities
- Frank’s tips for using AI throughout the UXR process
- Biggest pitfalls in AI-driven user research
- Q&A
About Miniclasses:
A brief but deep-dive into a topic led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to members of the UX Inner Circle. Apply to join…
| Date: | 19 Jul 2024 |
|---|---|
| Time: | 10:00 am PDT 01:00 pm EDT 06:00 pm BST 07:00 pm CEST |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
