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Reading Circle- the Power of Moments

SEP 10th 8:00AM PDT; 11:00PM EDT 4:00PM GMT; 5:00PM CET; 9:30PM IST

45 minutes

(Drop in any session, don’t worry if you haven’t read all chapters- the discussion is more valuable to all)

Reading Circle- new read “The Power of Moments”

Join us for the first discussion of the book The Power of Moments by Dan and Chip Heath.

Why this matters: Designing memorable moments is critical. In service design, a “moment of truth” (MOT) refers to the perceptions formed during critical moments or interactions between a customer and a service provider. Moments are either benign, positive, or negative.

Feel free to join as many Reading Circles as possible (you don’t have to attend all of them to participate).  The schedule of readings is below.

Date Chapters Pages
30 July

11:00 EDT/16:00 GMT

Chapter 1-Defining Moments

Chapter 2-Thinking in Moments

1-44

(44 pages)

13 August

11:00 EDT/16:00 GMT

Chapter 3-Build Peaks

Chapter 4-Break the Script

45-96

(51 pages)

27 August

11:00 EDT/16:00 GMT

Chapter 5-Trip Over the Truth

Chapter 6-Stretch for Insight

97-140

(43 pages)

10 September

11:00 EDT/16:00 GMT

Chapter 7-Recognize Others

Chapter 8-Multiply Milestones

Chapter 9-Practice Courage

141-204

(63 pages)

24 September

11:00 EDT/16:00 GMT

Chapter 10-Create Shared Meaning

Chapter 11-Deepen Ties

Chapter 12-Making Moments Matter

205-266

(51 pages)

 

See you there!

What is the Reading Circle? 

The Reading Circle is a break-out group of Frank Spillers’ UX Inner Circle. The bi-monthly meetings are paced and facilitated by learning advocate John Alberts (Strategy Director at Experience Dynamics). Drop-in to any session, join the full book cycle meetings. Read about the importance of a book club for your professional development.

 Your attendance is welcomed,  even if you have been unable to attend up to this point.

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Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.