Masterclass: Storytelling for UX Stakeholders
MARCH 31st 8:00AM PDT; 11:00AM EDT; 4:00 PM BST; 9:30 PM IST
60 minutes
Non-member: $99
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Masterclass: Storytelling for UX Stakeholders
You have heard of User Stories from your dev team, right? After all, they are part of good Agile development. However, the question of user stories brings up a bigger issue which is where are the stories coming from? When doing User Advocacy, it is important that you are sharing stories from the ‘problem space’ of the user.
In this Masterclass Frank Spillers and John Alberts will cover Storytelling as a core soft skill for UX Designers and UX Researchers. If all you do is invent user stories, then you will only live in fantasy land– the corporate norm.
Why this matters:
Because Human-Centered Design brings in the “messy details” of people’s lives, it is important that scenarios, tasks, goals, and emotional or social aspects get clearly communicated. Storytelling is the vehicle for educating, informing, inspiring, and evangelizing user needs.
Most importantly, stories of user’s lived experience help dispel assumptions about users. Corporate dev & design teams are plagued with assumptions. Furthermore, internal teams are filled with unconscious biases— the biggest of which is ‘confirmation bias’ (where you see what you want to see). That’s why, when it comes to assessing product or service features against user needs and abilities, most teams fail. The fix to seeing beyond your own belly button is a great, real, eye-opening, jaw-dropping user story.
In this Masterclass, we will learn Storytelling skills with an aim to improve design decision communication among teams.
Topics covered in Storytelling for UX stakeholders Masterclass:
- You will learn Story structure, and how to use it to aid in design decision conversations.
- Storytelling UX essentials- how to get the best user stories with the highest business and organisational impact.
- Microstorytelling- going viral with user insights.
- Turning your team into a Story-centric UX group: communicating to stakeholders and non-UX teams.
- Improv for design innovation– going into Mentalizing to activate ‘hidden empathy’ for user scenarios.
- Using Story as a Research tool- using ‘Story-mapping‘ to communicate your user journey.
- Using Story as a Design tool- using ‘Question-storming‘ to warm up teams to user needs discovery.
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.
| Date: | 31 Mar 2025 |
|---|---|
| Time: | 08:00 am PST 11:00 am EST 04:00 pm GMT 05:00 pm CET |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
