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Masterclass- Designing for Context-aware experiences

SEPT 6th  9:00AM PDT; 12:00PM EDT; 5:00PM BST; 6:00PM CET

60 min

Designing for context-aware experiences

Context-awareness is the jewel in the UX crown. Why? Because context-sensitive design meets users’ context-of-use needs– as important as ease-of-use. Context dictates whether a design will withstand the stress test of social, emotional, or physical constraints, interruptions, or adjustments the situation requires.

Humans work and play in context: Context dictates behavioral choices. Context-awareness is also a skill teams need to acquire, in order to plan and design high-performing user experiences.

What do AI + IoT have in common?

You guessed it: they are context-sensing or dependent on contextual information.

Why this matters: Learning key principles for designing context-aware systems is vital. Principles like context recognition, user adaptation, and proactive response guide the design process. IoT devices provide real-time data, while AI enables smart analysis and predictions. When you apply these principles, you can create systems that anticipate user needs and provide timely, relevant interactions.

How? By conducting user research to uncover context of use can help apply practical insights for better context-aware design.

In this Masterclass, UX Veteran Frank Spillers will delve into the importance of understanding physical, social, emotional, and temporal contexts to create impactful, adaptive designs. By exploring context-aware design principles, you will learn to enhance your experience strategy in AI-augmented products and services

In Designing for context-aware experiences, UX veteran Frank Spillers will help you:

  • Understand the concept and importance of context-aware systems.
  • Explore different dimensions of context: from fatigue to decision-support.
  • Learn key principles for designing context-aware systems.
  • Apply context-aware design principles through interactive activities.
  • Context as UX requirement: How to capture context and map it to your design, algorithm, or UX strategy
  • Building context intelligence in your team.
  • Inclusive Design context-sensing: strategies for emerging inclusive technology.

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.

(This is paid Member Content)

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Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.