LIVE MasterClass: Making the Super-Business case: UX, Accessibility, and Service Design. Strategies for fighting for UX.
3 hours-(group activities, 1:1 access to Frank Spillers)
DATE/TIME: December 30th 2020 at 2:00 PM UTC; 6:30 PM IST; 6:00 AM PST; 9:00 AM EST
Format: Zoom
Agenda:
In this live Zoom MasterClass, Frank Spillers will cover the topic of Making the triple Business UX business case: UX Design, Accessibility & Service Design. More than any other activity (Marketing, Engineering, Product Mgmt etc), UX activities need to be justified, rationalized, and defended for their business value. In this month’s MasterClass we delve into the tactics and strategies for getting organizations and leadership to “come around” to UX. The lack of understanding of UX causes many problems for UX Designers and UX Researchers and it all starts with justifying UX by the numbers. In this monthly meet-up of the UX Inner Circle, Frank will teach you how to make the business case for UX, including Return on Investment (ROI)and UX and will extend this to even more challenging UX practices which add tremendous value to users and to organizations: Accessibility and Service Design.
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussion. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practice and case studies from Frank’s two decades in the field.
Cost: VALUE of $100 Your cost: FREE TO INNER CIRCLE MEMBERS (Non-members join now starting at $49/$99 www.uxinnercircle.com).
The sessions will be recorded and will appear in your Digital Library under the “MasterClasses (monthly)” left navigation link.
| Date: | 30 Dec 2020 |
|---|---|
| Time: | 06:00 am PST 09:00 am EST 03:00 pm BST 03:00 pm CET |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
