MasterClass: Designing & Generating Emotional Value in UX

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3 hours-(group activities, 1:1 access to Frank Spillers)

DATE/TIME: September 17th 2020 at 3:00 PM GMT; 8:30 PM IST; 7:00 AM PST;10:00 AM EST

Format: Zoom


In this live Zoom MasterClass, Frank Spillers will cover the topic of Emotion Design and Emotional Value gained from a product or service experience. Emotions are critical to any user experience. UX Designers need to understand how to leverage Emotion Design concepts, tools, and methods for capturing, enhancing, and measuring Emotional Value generated from a design or Customer Experience. Frank will cover his Emotional Value in UX Framework and discuss ways to apply Emotion Design to your UX strategy.

  1. Designing for Emotion
  2. Measuring Emotional Engagement & Design Impact
  3. A Framework for generating value from emotion
  4. Applying Emotion Design to UX strategy

Why Join?

The UX Inner Circle is a professional learning community with a program of monthly events for UX researchers and designers, managers, and directors practicing UX and Service Design. We are a small group of currently 50 UX and Service Designers, Directors, and Researchers currently 100% working in UX. Attendees come from orgs like Harvard, Google, IBM, Accenture, Deloitte, Capital One, US Bank, healthcare, government, and non-profits. So why join?

  • Refine or expand your current skills– push the boundaries of your learning.
  • Get advice and guidance: Put a top-performing UX expert (Frank Spillers, CEO of award-winning UX firm Experience Dynamics and top instructor at Interaction Design Foundation) in your pocket. Stay connected with the latest on what Frank is thinking and prioritizing in UX and Service Design.
  • Ask anything to other UXIC colleagues on a dedicated private Slack channel. Also, collaborate during monthly meet-ups (Masterclasses).
  • Get a promotion at work or upgrade your skills, portfolio, or process knowledge. This is the #1 reason folks keep subscribing to the UX Inner Circle.

Ready to Join the UXIC?

30- Day Free Trial (billing starts month 2)

Membership includes access to ALL monthly event recordings and more (going back 20 years of Frank’s UX career). 150+ recordings.  Monthly live meet-ups (Masterclass topics) and workshops (every other month). Miniclasses (short webinars) and access to longer webinars Frank provides with his UX firm Experience Dynamics.

Financial inclusiveness membership: USD$49 per month for Nonprofit-Student- or you live in the Global South/ Emerging Market (.org; .edu)

Regular membership: USD$99 Individual per month

20% discount on Annual Price; switch anytime, cancel anytime.

Review the Pricing Options


Date: 17 Sep 2020

07:00 am PDT

10:00 am EDT

03:00 pm BST

04:00 pm CEST

Check Your Timezone

2 replies on “MasterClass: Designing & Generating Emotional Value in UX”

Anita Bryant says:

I wouldlike to enroll in your Emotion Design class

Hi Anita! ON the Dashboard there are 2 events top right. You can click the Attend button for each (right side on details page).

Also an invite will come out to you!

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