Kickstart Service Design with Service Safaris
APRIL 2nd 8:00AM PDT; 11:00AM EDT; 4:00 PM BST; 5:00 PM CET
30 min
Kickstart Service Design with Service Safaris
Service safaris are a quick and cheap early research tool for understanding a service problem space. By immersing yourself in the environment where services are delivered, you can gain a quick understanding of user needs, obstacles, and opportunities for improvement. These safaris allow teams to observe firsthand how customers interact with services, uncovering nuances that may go unnoticed through traditional research methods.
In this Miniclass webinar, Frank Spillers will cover the Service Safari method and its place in the Service Design process. We will learn how Service Safaris can spark interest in Ethnography and evidence-based Service Blueprints while adding to early Service Design process insights.
Agenda:
- Introduction to Service Safaris: Understand the concept and significance of service safaris in the context of service design.
- Planning Your Safari: Learn how to prepare for a service safari, including selecting locations, defining objectives, and organizing logistics.
- Conducting the Safari: Explore best practices for conducting observations, capturing insights, and synthesizing findings effectively.
- Leveraging Safari Insights: Discover strategies for translating safari observations into actionable insights that drive meaningful service improvements.
- Q&A
About Miniclasses:
A brief but deep dive into a topic led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to members of the UX Inner Circle. Apply to join, or try it free for 30 days (billing starts month 2, cancel anytime). Also, see: What kind of people join the UXIC?
(This is paid Member Content)
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Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
