Kickstart Service Design with Service Safaris

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APRIL 2nd 8:00AM PDT; 11:00AM EDT; 4:00 PM BST; 5:00 PM CET

30 min

  • Cost: Buy this course and attend it live or get the recording for only $10 USD:
  • Free for UX Inner Circle Members–Apply to Join now, cancel anytime

Kickstart Service Design with Service Safaris

Service safaris are a quick and cheap early research tool for understanding a service problem space. By immersing yourself in the environment where services are delivered, you can gain a quick understanding of user needs, obstacles, and opportunities for improvement. These safaris allow teams to observe firsthand how customers interact with services, uncovering nuances that may go unnoticed through traditional research methods.

In this Miniclass webinar, Frank Spillers will cover the Service Safari method and its place in the Service Design process. We will learn how Service Safaris can spark interest in Ethnography and evidence-based Service Blueprints while adding to early Service Design process insights.


  1. Introduction to Service Safaris: Understand the concept and significance of service safaris in the context of service design.
  2. Planning Your Safari: Learn how to prepare for a service safari, including selecting locations, defining objectives, and organizing logistics.
  3. Conducting the Safari: Explore best practices for conducting observations, capturing insights, and synthesizing findings effectively.
  4. Leveraging Safari Insights: Discover strategies for translating safari observations into actionable insights that drive meaningful service improvements.
  5. Q&A 

About Miniclasses:

A brief but deep dive into a topic led by Frank Spillers. The sessions provide an orientation to key points on a topic. The sessions are FREE to members of the UX Inner Circle. Apply to join, or try it free for 30 days (billing starts month 2, cancel anytime). Also, see: What kind of people join the UXIC?

  • Cost: Buy this course and attend it live or get the recording for only $10 USD:
  • Free for UX Inner Circle Members–Join now, cancel anytime

Date: 02 Apr 2024

08:00 am PDT

11:00 am EDT

04:00 pm BST

05:00 pm CEST

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