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Futurecasting- make better design decisions

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MARCH 18th 9:00AM PST; 12:00PM EST; 5:00PM GMT; 6:00PM CET; 10:30PM IST

60 minutes

Non-member: $99 (Get it FREE, Join Open Circle)

Open Circle: FREE

Inner Circle: FREE! ($99 a month for all events plus Digital Library 250+ videos)

Futurecasting in Service Design

Futurecasting is a technique that envisions potential future scenarios to inform design decisions. It combines trends, emerging technologies, cultural shifts, and user needs to anticipate how services might operate in years to come. Designers use storytelling, scenario building, and speculative prototypes to create a vision of possible futures, guiding innovation and decision-making today.

Also see The Future is Scary- here’s how to deal with it…

Why Futurecasting?

Futurecasting helps organizations prepare for long-term challenges and opportunities. By exploring scenarios, businesses can pivot away from reactive decision-making toward a proactive design strategy. It aligns services with evolving user expectations and external factors like technological advancements or social changes. This can be particularly powerful for keeping stakeholders engaged.

How futurecasting helps you make better design decisions

Considering multiple potential futures reduces uncertainty. Futurecasting identifies risks and tests assumptions before committing resources. This foresight lowers the chance of creating services that become quickly obsolete. Futurecasting adds the missing piece to human-centered design prototyping and testing which are stuck in current or ‘next release’ UX strategy at most.

In this Masterclass, Frank Spillers will show you how to use this critical Service Design tool to improve your design decision-making.

Agenda for Futurecasting- make better design decisions:

  1. The Futurecasting process- breaking down the technique
  2. Applying Futurecasting to design decision challenges
  3. Using Backcasting to make implementation concrete and achievable
  4. How to build futurecasting into your Service Design, UX or strategic planning process

About Monthly MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s 25 years in the field.

Date: 18 Mar 2025
Time:

09:00 am PST

12:00 pm EST

05:00 pm GMT

06:00 pm CET

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