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Essentials of Discoverability (Part 2/2)

PART 2/2: 54 minutes (Total 2 parts: 1 hr 36 min)

Users are forced to find features and discover functionality. Users don’t do this very well. When things are difficult to find they become difficult to discover, resulting in discoverability issues. How users explore and discover key features and functions of your product, application or website can make or break a positive user experience.

Topic: 
Discoverability is one of the most important user experience design goals, yet one of the most difficult to master. The biggest symptom of users glossing over, missing or ignoring valuable design features is poor discoverability. Since ‘discoverability behavior’ is known to be something users do not do, how can you make sure you discover-proof your design?

How can you make your website, web application or product more discoverable? What happens if you do and what happens if you don’t? In this seminar, we will explore discoverability and solutions to overcoming discoverability problems. We will uncover why for example users don’t go looking for your menus or controls, and what to do about it. In this seminar, you will build a Discoverability Plan and come away with practical strategies to tackle discoverability- everyone’s biggest user adoption challenge.

Agenda- both parts

Part 1…

  1. What is Discoverability?
  2. Why Discoverability?
  3. Designing Discoverability: Web, Web App, Product
  4. The ROI hit from poor discoverability
  5. What good discoverability buys you

Part 2…(watching)

  1. Finding your Discoverability triggers
  2. Developing a Discoverability Plan
  3. Proven ways to tackle discoverability issues
  4. Troubleshooting discoverability

 

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Who You will Learn From

headshot of frank spillers

Frank Spillers

Founder - UX Inner Circle

Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.