Engaging Reluctant Stakeholders in Accessibility Work
August 20th 9:00AM PST; 12:00PM EST; 5:00 PM BST (GMT); 6:00 PM CET
Cost: Free for members- Join for USD $99 a month Inner Circle membership (50% discount available) for all events plus Digital Library 300+ videos, mentoring, hands-on workshops and more…
Engaging Reluctant Stakeholders in Accessibility Work
The problem isn’t awareness. It’s influence.
Accessibility work keeps stalling, not because teams don’t understand WCAG, but because stakeholders aren’t convinced it’s worth prioritizing over everything else competing for their attention.
Audits, remediation plans, and compliance statements only get you so far. At some point, accessibility stops being a technical fix and becomes an organizational one. It becomes a question of incentives, budgets, ownership, and who’s willing to sponsor the change.
That’s the gap this flipped Masterclass is built for. Frank Spillers will facilitate a series of activities to help you navigate this Inclusive Design maturity issue.
In 60 minutes, you’ll learn how to:
- Reframe accessibility resistance as an organizational issue, not a knowledge gap
- Translate accessibility value into language that lands with executives, PMs, engineers, and ops teams
- Reduce defensiveness and build allies across functions
- Read stakeholder incentives, and use them, rather than fight them
- Move accessibility from a compliance checkbox to a genuine organizational capability
Who this is for
UX Designers · Service Designers · Accessibility Specialists · Product Designers · Product Managers · User Researchers · Content Designers · Design Leaders · CX Professionals · Government Teams · Transformation Leaders
If you’ve flagged accessibility issues and hit a wall trying to get anyone to act on them, this session is for you.
About Flipped MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your paid membership (starting at $49USD per month). They offer a deep dive into important UX topics, drawing on process best practices and case studies from Frank’s 2.5 decades in the field.
How it works: A flipped classroom model shifts learning out of the session and into prep. You’ll review short videos or materials before the masterclass. The live session then focuses on practice: discussion, application, and problem-solving. More doing, less listening.
How to access this masterclass…
- Inner Circle: Included in your $99 a month Inner Circle membership (50% discount available) for all events plus Digital Library 300+ videos, mentoring, hands-on workshops and more…
| Date: | 20 Aug 2026 |
|---|---|
| Time: | 09:00 am PDT 12:00 pm EDT 05:00 pm BST 06:00 pm CEST |
| Check Your Timezone | |
Who You will Learn From
Frank Spillers
Founder - UX Inner Circle
Frank Spillers, MS, founded the UX Inner Circle in 2020 to support senior practitioners facing complex challenges. The community exists to sharpen thinking, increase your confidence, and pressure-test real decisions. It’s built for people doing the work, not just talking about it. Frank founded an award-winning UX and Service Design consultancy (Experience Dynamics) and now leads UX and Service Design at numerous organisations, including the UK Government Digital Service. He has worked with and led teams to deliver hundreds of products and services over several decades. His work spans government, enterprise platforms, nonprofits, and global brands. He brings 25+ years as a senior UX and Service Design leader. His focus areas include Inclusive Design, accessibility, emotion-led design, cross-cultural UX, VR/AR, and UX leadership. His work has directly increased conversion by 88% and revenue by 300% for organizations including Nike, Microsoft, Intel, Capital One, Global Disability Rights Now!, the World Bank, and the City of New York.
