Engaging Reluctant Stakeholders in Accessibility Work

August 20th 9:00AM PST; 12:00PM EST; 5:00 PM BST (GMT); 6:00 PM CET

Cost: Free for members- Join for USD $99 a month Inner Circle membership (50% discount available) for all events plus Digital Library 300+ videos, mentoring, hands-on workshops and more…

Engaging Reluctant Stakeholders in Accessibility Work

The problem isn’t awareness. It’s influence.

Accessibility work keeps stalling,  not because teams don’t understand WCAG, but because stakeholders aren’t convinced it’s worth prioritizing over everything else competing for their attention.

Audits, remediation plans, and compliance statements only get you so far. At some point, accessibility stops being a technical fix and becomes an organizational one. It becomes a question of incentives, budgets, ownership, and who’s willing to sponsor the change.

That’s the gap this flipped Masterclass is built for. Frank Spillers will facilitate a series of activities to help you navigate this Inclusive Design maturity issue.

In 60 minutes, you’ll learn how to:
Reframe accessibility resistance as an organizational issue, not a knowledge gap
Translate accessibility value into language that lands with executives, PMs, engineers, and ops teams
Reduce defensiveness and build allies across functions
Read stakeholder incentives, and use them, rather than fight them
Move accessibility from a compliance checkbox to a genuine organizational capability
Who this is for

UX Designers · Service Designers · Accessibility Specialists · Product Designers · Product Managers · User Researchers · Content Designers · Design Leaders · CX Professionals · Government Teams · Transformation Leaders

If you’ve flagged accessibility issues and hit a wall trying to get anyone to act on them, this session is for you.

About Flipped MasterClasses:

These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your paid membership (starting at $49USD per month). They offer a deep dive into important UX topics, drawing on process best practices and case studies from Frank’s 2.5 decades in the field.

How it works: A flipped classroom model shifts learning out of the session and into prep. You’ll review short videos or materials before the masterclass. The live session then focuses on practice: discussion, application, and problem-solving. More doing, less listening.

How to access this masterclass…

Inner Circle: Included in your $99 a month Inner Circle membership (50% discount available) for all events plus Digital Library 300+ videos, mentoring, hands-on workshops and more…