Workshop: Developing your Storytelling skills- Part 3
Workshop: Developing your Storytelling skills- Part 3
Storytelling is a core soft skill for UX Designers and UX Researchers. Why? Our brains are wired for story. Studies by psychologists like Melanie Green reveal that stories immerse us in a phenomenon called narrative transportation, where we become emotionally and cognitively involved in the content. Stories, the theory goes, can change people’s attitudes and intentions by making them lose themselves in the story.
So, influencing stakeholders means being good at taking them ‘there’ with your retelling of user research scenarios, pain points and dilemmas.
Bottom line: Researchers like Zak (2012) found that inspiring stories make us react. Taking action, prioritizing carefully and pinpointing solutions based on a user’s actual story (not one cooked up for an Agile User Story) is key.
In this Workshop, Frank Spillers will guide you through tried and tested story techniques. You will learn to build out your story repertoire and become more confident with story creation and delivery.
Topics covered in this Workshop…
Developing your Storytelling skills
- Storytelling frameworks.
- Building your “storytelling machine”- using building blocks so you can retell and shape stories ‘on demand’
- Case Study: How storytelling influenced a major UX decision at Microsoft.
- Balancing emotional and data-driven storytelling
- Using story across UX and Service design stages.
- Tailoring insights for different audiences (stakeholders, teams, users)
- Using Story as a Research tool- using ‘Story-mapping‘ to communicate your user journey.
- Improv for design innovation– going into Mentalizing to activate ‘hidden empathy’ for user scenarios.
- Using Story as a Design tool- using ‘Question-storming‘ to warm up teams to user needs discovery
- Quickfire challenge: Convert dry research data into a compelling story
- Presentation skills and techniques for smooth and impactful story delivery.
- Mini-pitch: presenting your microstory.
About Monthly MasterClasses:
These monthly meet-ups are topic-driven live events with an informal presentation by Frank Spillers and group activities and discussions. Monthly MasterClasses are included as part of your membership. They allow a deep dive into important UX topics, with insights drawn from process best practices and case studies from Frank’s two decades in the field.
| Date: | 13 Jun 2025 |
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| Time: | 08:00 am PST 11:00 am EST 04:00 pm GMT 05:00 pm CET |
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