Vision and Values- with Victor Udoewa
SEPT 4th 9:00AM PDT; 12:00PM EDT; 17:00PM BST (London); 18:00PM CET 22:30 PM IST
60 minutes- Victor Udoewa in conversation with Frank Spillers
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Designing from Values, Driving with Vision
Now more than ever, we need a more precise definition of values and vision for products and services. In navigating complexity, clarity of why and how matters. Values shape our behaviors; vision aligns our direction. All too often, teams treat both as inherent in backlog conversations or implied on roadmaps. They are not. It’s time we clarified what’s important to us and what direction we are forging.
Special Guest- Victor Udoewa (x-NASA, CDC, Google)
This expert talk series explores how product and service teams can anchor their work in real, lived values and use vision as a shared compass, not just an inspirational one-time conversation or prototype. We’ll hear from leaders who use these tools to navigate ambiguity, build alignment, and create more humane, effective services.
We open the series with Victor Udoewa, Service Design Lead at NASA, Google, CDC and more, known for his powerful focus on equity-centred design. Victor brings lived experience and deep systems thinking to the table. He’ll share how values show up in daily design work, how vision must be co-created with communities, and how both can transform how teams build and serve.
If your team struggles with alignment, purpose, or direction, this series will offer practical, grounded approaches to reconnect with what matters and where you’re headed.
About UX Inner Circle Expert Talks
A monthly series where design leaders share hard-won lessons on strategy, systems, and service. Moderated by Frank Spillers, we invite a special guest to share their wisdom and insights. Each session dives into real-world takeaways guided by experts shaping impactful work.
| Date: | 04 Sep 2025 |
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| Time: | 09:00 am PST 12:00 pm EST 05:00 pm GMT 06:00 pm CET |
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